Martech Interview with Mike Ni on Customer Success

THIS AD HAS EXPIRED ! - Martech Interview with Mike Ni on Customer Success
Mike Ni, CMO at Openprise, talks in an Martech interview on customer success about the top three approaches to accelerating growth for early-stage companies. Marketing, sales, and customer success have to embrace that cross-departmental alignment and make it a priority to always work with shared data.
CRM and marketing automation platforms need to manage data – but that’s secondary to transactional solutions. Especially when your data resides across multiple systems, data cleansing in platforms requires custom code to things like reverse ETL, ELT, etc. The big reason comes down to focus. You want to simplify with a shared view of data and processes across your sales, marketing, and customer success teams if you want to grow quickly.
We all know the modern RevOps tech stack is comprised of a CRM, Marketing Automation Platform, Enterprise Data Warehouse and a myriad of tools across different parts of the customer lifecycle. These are technologies from different vendors that require a lot of middlewares and point solution to make them work together.
Are you missing out on modern marketers' needs in the digital era? Want to stay updated with Martech trends? Check out Martech News for such regular updates.
Check out our Martech Interviews for stories from the industry experts that share their business journey with tips and strategies to achieve career success!!
Price: 9000
25 Jul 2022   Bakersfield, CA
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